aeyde – Pre-Spring 25 “Sleeping Beauty” Campaign at raw studios.

Inspired by Grimm Brothers’ tales and rooted in the concept of Aeyde Anemoia, aeyde’s Pre-Spring 25 campaign reimagines Sleeping Beauty through a contemporary lens.

The Berlin-based brand transformed our Studio 1 + 2 into a striking, surreal set for their latest editorial story.
With creative direction by CEO Luisa Dames and photography by Daniel Roché, the visual narrative combines sculptural set design and minimalist architecture to powerful atmospheric effect. Guest editor and writer Durga Chew-Bose reinterprets the classic tale with poetic nuance—marking a bold beginning to a seasonal narrative that unfolds across six mythic chapters.
It’s always a pleasure to support Berlin’s creative talent and to see our studios shape such evocative visual stories.

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Production Credits:
Photographer @studioroche // Talent @ajah_angau // Styling @ally.macrae // Hair @norinorinorikohair // Make Up @kenny._campbell // Set Design @stefanie_grau // Creative Director @luisa.dames // Head of Creative @deliasofia // Senior Art Director @fanny.maillet // Junior Art Director @bastianhagn // Visual Designer @ekaterina.shuvchinskaia // Senior Producer @rochellerochelley // Producer @rachael_bigelow // Postproduction @nittygritty.berlin // 1st Light Assistant @robertslifeproblems // 2nd Light Assistant @dennis.kragers // Digitech @michael_petersohn // Styling Assistant @ceciliabaistrocchi // Styling Assistant @romy.pauline // Set Design Assistant @arabellaromen

Close-up of Ajah Angau lying on a white textured surface, looking upward – a detail shot for aeyde’s Pre-Spring 25 campaign filmed at raw studios.
Ajah Angau reclining on a black floor in a ruched sheer black dress and gold Mary Jane flats, captured in raw studios’ minimalist space for aeyde Pre-Spring 25.
Ajah Angau lying on a stone pedestal in a fitted black outfit with harness details, photographed in Studio 1 at raw studios for aeyde’s Pre-Spring 25 editorial.
Ajah Angau standing in front of a tall mirror in a sheer black dress and gold shoes, reflecting herself inside Studio 2 at raw studios during the Sleeping Beauty shoot.

raw studios. – Berlin’s daylight studios for photography, film, and events.

Our expansive space spans over 600m², featuring three fully serviced studios and two versatile spaces, ideal for all your creative productions and events.

Step into our spacious industrial daylight studios, where natural sunlight floods through massive windows, illuminating high ceilings and sleek black concrete floors. Comprising three individual studios and two combinable rooms, our facilities cater to large productions, events, seminars, and beyond. Plus, our comprehensive range of rental equipment ensures you have everything necessary for your creative endeavors.

Why opt for raw studios.?

Exceptional Staff – Our dedicated team provides meticulous attention to detail, allowing clients to focus solely on their creative projects or events.

Superior Amenities – Indulge in our air-conditioned studios, complete with a professional Italian espresso machine in our full kitchen, a cozy lounge area, and a top-notch PA sound system to set the perfect ambiance for your endeavors.

Ongoing Equipment Updates – We remain at the forefront of industry standards by regularly refreshing our equipment inventory, ensuring access to the latest tools and technology for your projects.

For more information or to book your studio, please contact us.