PUMA SS25 Lookbook by The Face – shot at raw studios.

We’re proud to share that PUMA’s SS25 Lookbook was brought to life at raw studios., produced in collaboration with the iconic The Face magazine team from London.
Over the course of a full week, the team transformed Studio 1 + 2, as well as our surrounding exterior, into a dynamic playground for bold fashion storytelling. The result? A striking, artsy lookbook.

Shot by a 25-person crew, the production made full use of our versatile spaces. As always, we’re happy to host forward-thinking teams shaping the next wave of visual culture—and this one really brought the energy.

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Split image: on the left, a close-up of a model in a red PUMA tracksuit with layered collars and a zip-up. On the right, a full-body shot of the same model standing confidently by a white van and blue cart, showcasing the bold streetwear styling.
Split image: left shows a full-body shot of a model in a mustard yellow PUMA tracksuit standing against a brown brick wall, with plastic seating and signage in the background. Right is a close-up highlighting the zip-up jacket paired with a crisp white shirt and amber pendant.
Left: Model lounges on a vintage couch in a relaxed patterned outfit with a headscarf. Right: Two models pose in eclectic layered pieces against a dusty pink wall and mosaic tile floor, evoking a nostalgic, culturally rich ambiance.

raw studios. – Berlin’s daylight studios for photography, film, and events.

Our expansive space spans over 600m², featuring three fully serviced studios and two versatile spaces, ideal for all your creative productions and events.

Step into our spacious industrial daylight studios, where natural sunlight floods through massive windows, illuminating high ceilings and sleek black concrete floors. Comprising three individual studios and two combinable rooms, our facilities cater to large productions, events, seminars, and beyond. Plus, our comprehensive range of rental equipment ensures you have everything necessary for your creative endeavors.

Why opt for raw studios.?

Exceptional Staff – Our dedicated team provides meticulous attention to detail, allowing clients to focus solely on their creative projects or events.

Superior Amenities – Indulge in our air-conditioned studios, complete with a professional Italian espresso machine in our full kitchen, a cozy lounge area, and a top-notch PA sound system to set the perfect ambiance for your endeavors.

Ongoing Equipment Updates – We remain at the forefront of industry standards by regularly refreshing our equipment inventory, ensuring access to the latest tools and technology for your projects.

For more information or to book your studio, please contact us.